The Department of Tourism (DOT) is launching a new brand campaign to attract visitors to the country with the line -  ‘It’s more fun in the Philippines.’

Focusing on the country’s core strength, the campaign singles out what no other destination can offer - and that is the Filipino people.

For example, the Lonely Planet guidebook calls Filipinos ‘among the most easygoing and ebullient people anywhere.’

“Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” says the new Tourism Secretary, Ramon Jimenez, Jr.