 When we talk about business success, most people immediately think of capital, connections, or strategy. But there’s something even more important—something that can make or break your journey, no matter how much money or talent you have. That “something” is reputation. Reputation: The Most Valuable Asset A good reputation is like a shield. It protects you in times of trouble and attracts opportunities even when you least expect them. In business, your reputation is your silent salesman—it speaks for you when you’re not in the room. It’s what people say about you when you’re not around. And in the Philippines, where relationships and “palabra de honor” matter, reputation can mean everything. Lessons from Famous Names Take for example Warren Buffett, one of the world’s most respected businessmen. He once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Buffett’s success is not just because of his skills in investing, but because people trust him. His honesty and integrity have opened doors and created partnerships that money alone could never buy. On the other side, we have stories like that of Elizabeth Holmes of Theranos. Her company was once valued in the billions, but when her dishonesty was exposed, her reputation collapsed—and so did her business. No amount of money or connections could save her once trust was broken. Biblical Wisdom on Reputation The Bible is rich with teachings about reputation. Proverbs 22:1 says, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” This reminds us that our character and the way others see us is more valuable than any material possession. In another verse, Ecclesiastes 7:1, it says, “A good name is better than fine perfume…”—again, showing that our reputation is something precious and lasting. My Own Journey: From Struggles to Strength I didn’t always understand the value of reputation. Back in high school, I wasn’t the best student. My father would scold me for my poor grades, worried that I might not even finish college. He would say, “Anak, mahihirapan ka maghanap ng trabaho kung hindi ka makakatapos. Paano ka magnenegosyo kung wala kang puhunan?” Those words hit me hard. I realized that if I wanted a better future, I had to change. So, I did my best in college. It wasn’t easy, but I pushed myself because I knew my family was counting on me. When I finally graduated, it opened doors for me in the insurance industry. I worked hard, learned everything I could, and slowly built my reputation—not just as a good worker, but as someone who could be trusted. Over almost 30 years, I climbed the corporate ladder, always putting my best foot forward. My reputation became my greatest asset. When I finally started my own company, it was my name—my “good name”—that helped me survive and thrive, even when times were tough. Surviving Betrayal: When Reputation Is Tested But sometimes, even the strongest reputation is tested in the harshest ways. Recently, our company faced one of its biggest challenges—a betrayal that cut deep, not just financially but personally. We trusted a business partner, a non-life insurance company. We poured our resources, our time, and our trust into their business, nurturing them through our marketing system, believing that loyalty and partnership would be enough. But in the end, they betrayed us. They turned their back on everything we built together. Worse, they tried to destroy my reputation in the industry—the very thing I had spent decades protecting and building. They twisted the story behind our break-up, spreading lies and half-truths to make us look like the villains, all while hiding their own history of poor management, bad service, and shady dealings. The pain was real. It almost destroyed everything I worked for. I lost sleep, I lost money, and for a moment, I almost lost hope. I felt the weight of every sacrifice, every late night, every peso poured into that partnership. To be betrayed by someone you trusted is a wound that takes time to heal. But what saved us was the reputation I had built over decades—my clean record in the industry, my consistent honesty, my genuine care for clients and partners. People knew my story. They knew my name. And because of that, we survived. My reputation spoke louder than their lies. Faith, Forgiveness, and Justice I chose to forgive them—not because they deserve it, but because I refuse to let bitterness control my life. I know God sees everything, and I trust that He will defend me. I believe in karma—what goes around comes around. My faith tells me that if you do good, good will return to you. If you do wrong, justice will find you. I am still hurting, and maybe I always will be, but I know that in the end, God will reveal the truth. He will show the world who was truly right. Justice will come—not in our time, but in His perfect time. Why Reputation Matters Reputation is not built overnight. It’s the result of every choice you make, every promise you keep, and every relationship you nurture. It’s your legacy—the one thing you can leave behind that’s truly priceless. To every Filipino entrepreneur, employee, or student reading this: Take care of your name. Work hard, be honest, and treat others well. When storms come, it’s your reputation that will protect you. In the end, God will show everyone the truth. He will expose those who tried to destroy you and give justice to those who stayed true. So keep your heart pure, stand firm, and let your good name speak for you. Recommended readings: 
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Angelo "Jojo" Villamejor
President/CEO of OneNetworx AuthorMy journey with Onenetworx has been nothing short of transformative, and I'm excited to share my insights and experiences with you through this blog. Archives
November 2025
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